Marketing 7 Touches

Atul Gwande tells the story in his New Yorker column of asking a pharmaceutical rep how he persuades notoriously stubborn doctors to adopt a new drug hes promoting. The disconnect between marketing and sales.

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Dr Jeffrey Lant a marketing expert developed a concept called the Rule of Seven.

Marketing 7 touches. Draw up a table with seven columns and use these to sketch out your key strategic considerations for each of the 7 Ps. Lets imagine we are setting out to market a new SaaS product. 1 This 7-touch concept is woefully outdated.

These touches can take many forms. What is the Rule of 7 in Marketing. We both did some digging around to find an answer and we learned a couple key points.

Through experience marketers have learned that a single contact with a prospect is rarely enough to make them fall for your product and buy it on the spot. The Rule of Seven. People buy from people they trust so getting your brand in front of them repeatedly and in different ways builds familiarity.

What are they looking for and how do you answer that need. This concept or process can also Read More 7 touches of Marketing. And 2 Due to internet technology the number of potential touches in todays market has grown considerably since this 7-touch theory was formulated.

This means the law of the seven touches must also be put into practice. Nail the following to start delivering more sales qualified leads youll be miles ahead of your competition. Within this concept Lant states that to penetrate the buyers consciousness and to make significant penetration in a given market you have to contact the prospect a minimum of 7 times within a set period.

The Marketing Rule of 7 states that a prospect needs to hear the advertisers message at least 7 times before theyll take action to buy that product or service. 1 Send Email marketing eg automated newsletter if receiver consented to receive 2 Make a phone calltelemarketing if receiver consented to receive 4 Social media retweet or commentlikeshare. Business moves so fast today that the original idea of 7 touches over 18 months is almost a guarantee for failure.

Speaking with or leaving a message for a non decision maker who has influence with the prospect. Speaking with or leaving a message for their spouse or adult children. You dont want to inundate your prospect with sales and marketing messages of course but if you only send one message per quarter youll most likely be forgotten or at least be forgettable.

It is a basic marketing principle that it takes seven touches before someone will internalize andor act upon your call to action. Inbound marketing campaign directed to your website. To penetrate a market he believes you need to consistently reach a prospect at least seven times.

Speaking with the prospect Leaving a voice mail message. Consumers are flooded with messages on numerous devices and platforms. 7 touch marketing Consistency persistence.

How the 7 Touch Marketing Plan works. It takes more than three hearings however to get a permanent response to the gospel. Obviously your business is going to be different but as you can see the principals stay the same and if you can get the seven touches working whether it be through a mixture of sending letters making phones calls calling in to drop some useful information off visiting them face to face emailing them a link to a relevant website or couriering a parcel you are on the right track.

The law of seven touches. The unsaved must be networked into the church if they will remain true to the decision they make for Christ. The rule of seven touches.

You must also apply the rule of seven touches. When you create your marketing plan put yourself in the shoes of your prospect. Before we get to the seven to 13 touches lets examine why the majority of todays B2B leads never become prospects.

It is a basic marketing principle that it takes seven touches before someone will internalize andor act upon your call to action. Marketers need an average of seven contacts or touches impressions or interactions to turn a prospective buyer into an actual buyer. A physical connection such as meeting at a networking event.

For 25 years Ive been doing marketing its more than I wish to admit but amazingly there is still one problem that comes up higher than anything else when I talk to business owners about their marketing challenges and that is the ability to plan and be consistent. Here are some examples of a touch. These touches can take many forms.

Evidence is not remotely enough however strong a case you may have. With 7 touches so that your customer or potential customer hears your Call to Action These touches can come in a variety of ways but the only ones you can use in the COVID-19 epidemic is a newsletter and an email marketing program because 1-1 marketing. Seeing an ad either physical or digital.

Its a marketing maxim developed by the movie industry in the 1930s. If youre shooting for sales conversions for your clients especially for high ticket goods or services its not enough to draw visitors to their website. The 7 Ps marketing mix is an ideal framework for marketing campaign planning.

Many marketers may argue that it takes a lot more than 7 times but the lesson is still clear an overwhelming majority of your audience will not make. Though a great website is a big part of the process Theyve got to touch potential customers at least seven times to get. Content marketing opportunity such as writing new blog posts.

Jeffrey Lant developed The Rule of Seven which is also known as drip fed marketing. The Rule of 7 is an established marketing adage that states a prospective customer needs to view your marketing message at least 7 times before noticing and taking the desired action. Resource downloads offering visitors the opportunity to download something from your website that will answer questions but also lead to more questions they must ask you.

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